Examining the Impact of Concept Development and Process Design on the Reliability of New Products

Abstract

In today's highly competitive global market, businesses must continuously design new products and processes to stay ahead. However, many new products fail to meet customer needs or contest in the marketplace owed to issues with quality, price, and delivery. By identifying the factors that influence product performance, manufacturers can make more informed decisions about product and process design to improve their competitiveness in the market. One possible explanation for the lack of statistical significance between new product design and new product performance is that other factors, such as marketing and supply chain management, may have a greater impact on product performance than the initial product design. Additionally, the study may not have captured all the relevant variables that affect new product performance, which could have influenced the results.

To further improve product performance, manufacturers may need to consider a holistic approach that includes not only product and process design but also other factors such as supply chain management, marketing, and customer feedback. By incorporating these elements into their product development and manufacturing processes, manufacturers can increase their chances of success in the market.